My response to the ‘controversial’ Gillette advertisement.

I take it down a path I haven’t seen many people exploring.

Namely that regardless of which side of the fence you fall on, Gillette wins. They have got the world talking about their advert and by extension them.

This will result in a massive sales boost. I predict that many more companies will come out with similar social justice adverts moving forward to capitalise on the growing culture of extreme outrage at opposing viewpoints.