The human mind evolved to conserve energy. It doesn’t want to waste time trying to interpret ambiguity or confusion. When faced with such, most will give up and move on. This isn’t to say that we don’t want to be challenged, but rather we want to be challenged in a way that we desire. If the grammar and spelling in this book was off, you wouldn’t have read this far, the effort would have been too much. If I used a weird/borderline illegible font to present my poetry, it would never be read. You would take one look at it and move on…

Probably the most clichéd and widely spouted piece of writing advice comes in the form of ‘show don’t tell’ - Rather than saying how you feel, instead you should show that emotion with imagery, comparison, symbolism, analogy, or specificity of word choice - This is because in general, people respond far more to emotions felt than emotions told…