Feeling Your Way Through It | Ep 04

Mar 10

March 2025, Talking points:

Social media landscapes and TicTok success
Vanity metrics vs real sales
Reframing competition (other small businesses should be allies)
Scientific approach to testing changes vs feeling it
Picking a strategy
Authenticity and consistency as a marketing strategy

Matt’s current focus: Concerted effort around marketing to grow sales and stress test staff and process (then to fix what breaks) - Follow @thebeardedpigau & thebeardedpig.com.au

Zac’s current focus: Sort out level 2 blogs and website flow, upload counseling promotion video, start hot and cold outreach - Follow @zacpphillips & zachary-phillips.com

You can also listen to The Journey Podcast on iTunes, Spotify, & Amazon

Asking The Right Questions | Ep 03diversicationavatarincomelife stresshypothesis testingdata interpertationsuccess indicatorsmotivationemployees

Zachary Phillips

Zachary Phillips is a psychotherapist, meditation instructor, author, and poet. He helps people identify and release the limiting beliefs that no longer serve, allowing them to process the past, accept the present, and embrace the future with positivity and purpose.

His work blends psychology and counseling theory with meditation, spirituality, and lived experience to support radical self-acceptance, healing, and meaningful change.

https://www.zachary-phillips.com

Feeling Your Way Through It | Ep 04

Stress Tested | Ep 05

Asking The Right Questions | Ep 03